Electric car rental is revolutionizing the mobility market, and is enjoying strong growth among both private and business customers. In view of this upward trend, it is essential to consider the benefits for mobility providers of offering a business fleet fleet. What are the economic benefits, competitive value and positive environmental impacts? This article explores the many reasons why electric car rental is an unmissable opportunity for rental companies.
Evolving demand for greener vehicles
Demand for electric car rental is firmly rooted in growing environmental awareness and changing consumer behavior.
The impact of environmental concerns on the rental market
The trend towards sustainable development is having a direct impact on the vehicle rental market. According to a survey by the Observatoire du Véhicule d'Entreprise (OVE ), 71% of companies surveyed confirm that they integrate environmental criteria into their mobility policy. In addition, 59% of individuals opting to rent a car stress the importance of the ecological factor in their decision. These statistics highlight a growing demand for vehicles that are less polluting, with lower CO2 emissions and reduced energy consumption.
The transition to electric vehicles: a response to consumer expectations
Leasing electric vehicles is an ideal way of reducing consumers' carbon footprint: they emit no greenhouse gases, run quietly, help reduce air pollution and encourage the use of renewable energies. Economically, they also offer lower maintenance, insurance and recharging costs than combustion-powered vehicles. According to a study by UFC-Que Choisir, the overall cost of running an electric car is 9% lower than that of a diesel model, and 21% lower than that of a petrol car. Opting for an electric car lease therefore saves money while protecting the environment.
The economic appeal of electric cars for rental companies
More than just an ecological solution, electric car rental also represents a tremendous economic opportunity for companies in the sector. Electric cars offer low maintenance costs, attractive tax benefits and the promise of long-term profitability.
Maintenance costs and tax benefits
The economic advantage of electric cars is that their maintenance costs are significantly lower than those of combustion-powered vehicles, due to the fact that they have fewer mechanical parts subject to wear and tear. According to an analysis by ADEME, maintaining an electric car costs 30% to 40% less than its diesel or petrol counterparts. At the same time, leasing companies benefit from various tax incentives to promote the energy transition: exemption from TVS (tax on company vehicles), ecological bonus, conversion bonus, ADVENIR bonus, tax credit for charging stations, among others. These measures considerably reduce the acquisition and operating costs of electric fleets.
Long-term profitability and resale value of electric cars
In terms of long-term profitability, electric cars are an excellent choice for leasing companies, offering a lifespan on a par with combustion-powered vehicles. The battery, although the most expensive component, can achieve a longevity of well over 10 years. What's more, when it comes to resale, electric cars have a value 12% higher than that of combustion-powered vehicles, attributable to strong demand on the second-hand market, according to a Capgemini study. Electric car leasing can therefore maximize the return on investment for these companies.
Competitive advantages and positive brand image
Opting for electric car rental is a strategic way to differentiate and enhance brand image. These eco-responsible vehicles meet growing consumer demand for sustainable, environmentally conscious mobility solutions.
Stand out from the crowd with a green fleet
With a still modest presence in rental offers, electric cars represent a unique opportunity to stand out from the competition. Indeed, 77% of those surveyed by the OVE expressed difficulty in finding electric or hybrid vehicle rental options. Rental companies can therefore assert themselves as innovators and pioneers by focusing on green mobility.
Contribution to sustainable development and social responsibility
Making electric cars available for rental illustrates a genuine commitment to sustainable development and social responsibility. In addition to helping to reduce CO2 emissions and improve air quality, this resolutely green approach enhances a company's brand image and reputation. Capgemini points out that 62% of consumers are prepared to invest more in environmentally-friendly products or services. As a result, offering electric cars can boost customer loyalty and satisfaction.
Electric car rental is almost unavoidable in the mobility sector. For rental companies, it is synonymous with ecological, economic and competitive benefits. It's an appropriate response to the expectations of consumers looking for more sustainable travel alternatives, while significantly enhancing the attractiveness and image of the company.
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